Free audit
Can Google find your site?
Type your site's address. We check 20 things and show the result straight away, with no sign-up.
yoursite.com
Waiting for an address
- 1
Can Google fetch the page
- HTTPS
- robots.txt
- Sitemap
- Canonical address
- Secure content
- Content in the server response
- 2
Does a search engine understand the page
- Title
- Description
- Main heading
- Page language
- Structured data
- 3
Is there anything here to show
- Amount of text
- Subheadings
- Number of pages
- Image alt text
- 4
Does the site look looked after
- Freshness
- Phone view
- Sharing image
- Site icon
- Contact as text
20 checks, 4 questions, about 15 seconds.
The audit measures the groundwork, not your place in the results. See what it does not say
Why keywords alone are not enough
Search marketing is usually sold as keywords. But a keyword is no use if the page has been closed off to crawlers by accident, or if every page carries the same title.
Those are cheap things to fix, but nobody knows to look for them until somebody looks. This page looks.
What the audit actually looks at
The audit reads your page the way a crawler reads it: the address, the files and the code, not the design.
Reachability
HTTPS, robots.txt and the sitemap. Without a sitemap a search engine only finds the pages somebody happens to link to, and a new page can go unnoticed for months.
The canonical address
The same page is usually reachable from several addresses at once. Without a canonical link a search engine can treat those as different pages and split your result between them.
The title and the description
Those two are your row in the search results. We measure the length as well: too short leaves free advertising space empty, too long gets cut off.
Whether the content is there at all
We check whether the text arrives with the server's response or only loads once JavaScript has run. In the second case indexing costs time, and not every crawler bothers to wait.
How many pages the site really has
One page can rank for one subject. We count the links leading out of the homepage and the size of the sitemap, because that is what separates a working site from a business card.
The phone view and freshness
Google ranks by the phone view. We also look at the sitemap dates and the year in the footer. A site that has been left alone shows it to a search engine and to a visitor alike.
What this audit does not tell you
It does not tell you where you stand in Google. Your place is decided by things that cannot be read off a single page.
| Question | Your place in the results | This audit |
|---|---|---|
| What it shows | Which line you are on today | Whether the page can be found, understood and looks looked after |
| What it depends on | The competition, where the searcher is, what they searched for before, and how many other sites link to you | Your own page |
| Readable from one page | No | Yes, in about 15 seconds |
| Who can change it | Nobody can promise a particular place | You or your developer, mostly within hours |
The groundwork is necessary, but it is not enough. If somebody promises you a particular place in the results, it is worth being careful.
If you would rather somebody did it for you
The audit tells you what is out of place. From there you have three routes. Start with whichever matters most for the state your site is in.
One-off job
The fix-it package
The whole list worked through and done, not handed over as a report.
- a title and description for every page, not just one
- sitemap, robots.txt and canonical addresses put right
- structured data for the business and its services
- alt text on images and the phone view fixed
- internal links, so no page is left orphaned
Ongoing service
Search marketing
Monthly work on keywords, content and positions, once the groundwork is in place.
- the keywords your customers actually search for
- a content plan and the pages that answer it
- position tracking and a monthly report
- a repeat measurement of the technical state
When the groundwork is missing
Content and technical groundwork
If the audit says there is too little content, or that the page does not render without JavaScript, the fix is bigger than markup.
- content written as answers, and blocks for the questions you get asked
- server rendering, so a crawler sees what a visitor sees
- a site structure where every service has its own page
Frequently asked questions
- Is the audit really free?
- Yes. You see the score and the two most important findings straight away, without entering anything. The rest of the findings, together with what to do about them, we send by email. That is the only place we ask for an address, and you can see what you are giving it for before you do.
- Does it show where I rank in Google?
- No, and that is a deliberate choice. A position is not one number: it depends on the keyword, the location, the device and the searcher's own history, so a single “place” would be invented precision. Instead the audit looks at the groundwork that is under your own control.
- What do you do with my email address?
- We send you the audit result, and we get in touch if it looks like we can help. We do not sell addresses on and we do not add you to a newsletter. Every email can be unsubscribed from with one click, and you can ask us to delete your data at any time.
- Do you store the content of my site?
- We read your public homepage, your robots.txt and your sitemap: exactly what every search engine reads. We store the audit result so that we can send you the report and so that you can pass the link on. The content of the page itself we do not keep.
- The audit said my site is fine. Does that mean everything is fine?
- Technically yes, and that is more than most sites manage. But a good result means a search engine can use your page, not that anybody is looking for it. That second half is decided by whether you have content for the questions your customers actually type, and by how much other people talk about you.
- The audit said my site is in bad shape. How bad is that?
- Usually not as bad as the number looks. Most of the findings are a matter of hours rather than weeks: the title, the description, the sitemap, a few subheadings. The one finding that means real work is “the content only appears in the browser”: that is a technical change to how the site is built.
- What is the difference between this and the agent readiness audit?
- This audit looks at whether a search engine finds your page and understands it. The agent readiness audit asks the same question from an AI assistant's side: can ChatGPT, Gemini or Perplexity fetch your page and find an answer in it. Some of the work overlaps, but not all of it.
- Can I run the audit on somebody else's site?
- Yes, the audit only reads public information. Auditing a competitor's site is a perfectly ordinary way to work out where you stand next to them.
A search engine is no longer the only thing reading your site
Two more audits. Both are free.
Audit your site, then let us talk
If the result is good, you know that for certain. If it is not, you know exactly where to start.
Run the audit