Marketing Answer engine optimization (AEO)
Be the answer an AI gives your customer
More and more people ask ChatGPT, Gemini or Google's AI answer straight out. AEO makes your company visible in those answers.
One AEO project
AI visibility audit
We put your field's questions to the answer engines and write down what they say today about you and about your competitors.
A plan for the questions
We pick the questions whose answers really do bring your business customers, and the facts that have to be stated on your site.
Content and technical work
We write the answers, add the structured data and make the page readable to a machine. All of it to one agreed plan.
Measuring again
We ask the same questions again and show in black and white what changed. The models keep updating, so we go round again.
A sample. Nobody can promise a place in an AI answer.
What AEO is
AEO, or answer engine optimization, makes your website readable to an AI. Then the AI can name you in its answer and point back to you.
Google's top ten has long been full. In AI answers the game has only begun, and most Estonian companies have not started yet. Right now the head start is cheap.
What AEO includes
Six kinds of work behind one AI answer
A part of the work shows in the answer. A part of it the machine reads under the surface. We do both.
Question research
We map the real questions your customers put to an AI about your field, and look at what the AI answers today.
Answer-shaped content
We write content that answers the question in the very first paragraph. That is the shape an AI quotes most readily.
Structured data
Schema.org markup hands a machine your facts in a form it does not have to guess at: the company, the services, prices, the questions people ask and reviews.
Access for AI crawlers
We check that your page renders without JavaScript, and set up robots.txt and llms.txt so that the readers you want can actually get in.
Details about the company that agree
The name, the address, the phone number and the descriptions of your services have to match everywhere. Details that contradict each other are the quickest way to be left out of the answer.
Being quotable, and being trusted
Reviews, directories, press coverage and clear author details. A model prefers a source that is backed up somewhere else as well.
Where your customer asks
Five answer engines, the same questions
We put your customers' questions to them before the work and after it. So you see in black and white whether you are mentioned, whether you are cited, and what changed.
AI visibility review · sample
14of 25 answers mention you8cite you
| Question | Google AI | ChatGPT | Perplexity | Gemini | Copilot |
|---|---|---|---|---|---|
| Who does accounting for a small business in Tartu? | |||||
| What does accounting cost a month? | |||||
| Which accountant suits a new company? | |||||
| Who does payroll in Tartu? | |||||
| Who helps to file the annual report? |
ChatGPT
Who does accounting for a small business in Tartu?
This is offered by , and , among others.
The answer names other companies. Yours is not there.
This is offered by Your company and , among others.
The answer names your company, but does not cite your site.
This is offered by Your company yourcompany.com
The answer names your company and cites your site.
- Not mentioned
- Mentioned
- Mentioned and cited
A sample. Your review holds the questions of your own field. Phone assistants read the same answers out loud.
SEO and AEO
One website, two audiences
SEO wins the click, AEO wins the mention. Most companies need both.
| Question | SEO | AEO |
|---|---|---|
| Where the result shows up | In Google's list of results | Inside the answer the AI gives, and among its sources |
| What you work on | Keywords, pages and the link profile | Questions, clear answers and facts about your company |
| What brings the customer to you | A click on your link | A recommendation the AI reads out to your customer |
| How you measure it | Rankings, traffic, enquiries | Mentions and citations in AI answers, enquiries |
| Does it need a good website | Yes | Yes. The AI reads that same page |
| How soon a result comes | Usually 4-6 months | Often sooner, but less steadily |
AEO does not replace SEO: it is the next layer of it. The work is not wasted even if AI search stood still: a clear structure, correct facts and a fast site help on Google as well.
Honestly
AEO is not a button you press. The models are closed and they change every month. We do the part that is within our control: clear facts, good content and access. Then we measure what changed.
If somebody promises you a guaranteed place in a ChatGPT answer, be careful.
What goes with AEO
AEO works best alongside these
Search engine optimization
Classic SEO brings the click from Google. AEO brings the mention in an AI answer. Together you cover both roads.
See the SEO serviceContent marketing and copywriting
An AI quotes content that answers a question clearly. Somebody has to write that content.
See content marketingWebsite care
Facts go out of date. We keep your site's content, prices and structured data current, so that an AI does not repeat yesterday's information.
Care packages
- What is AEO, and how is it different from SEO?
- AEO, or answer engine optimization, means tuning your website so that an AI can use you in its answer and point back to you. The same work also goes by the names GEO and AI search optimization. SEO wins a place in the list of search results; AEO wins a place inside the answer itself. Much of the work is shared: a clear structure, correct facts and good content help with both.
- Do I have to do AEO instead of SEO now?
- No. Classic Google search still brings a large share of the traffic, and it is not going anywhere. Treat AEO as an extra layer: first you need proper SEO groundwork, and then we add the work on top that makes your information understandable to an AI.
- Can you guarantee that ChatGPT will start recommending me?
- No, and nobody else can promise that either. The models are closed and they keep changing. We do the part that can be checked: we give the machine clear facts, good content and access, and we measure before and after what the answer engines say about you.
- How can an AEO result be measured at all?
- We put a fixed list of questions to the answer engines before the work and after it, and compare the answers: are you mentioned, are you cited, and where you come in the list. We also watch the ordinary measures: enquiries, traffic, and which pages bring visitors in.
- How long does it take?
- The audit and the first fixes usually fit into a couple of weeks. A change in the answers can come sooner than it would in classic SEO, but it swings about: the models update at different rates. That is why we keep measuring again and adjust the work as we go.
- Do I need a new website for this?
- Usually not: we work with the site you already have. But if the site is slow, or its content only loads with JavaScript, some AI readers will not see it at all. In that case we say plainly what needs fixing, and we can do that work ourselves too.
- What does AEO cost?
- The price depends on the state of your site, how competitive your field is, and how much new content has to be written. Ask for a free quote with no obligation: we make a first AI visibility review and show you where it is worth starting.
What does an AI say about your company today?
We make a free AI visibility review: we put your field's questions to the answer engines and show you whether you are mentioned. The review commits you to nothing.