AI
What AI actually changes for the owner of a website, and what stays the same.
Someone is selling you an AI agent. How do you tell if it is real?You have surely been offered an AI receptionist, a chatbot or a missed-call text-back. The same technology is sold for a handful of euros a month by one seller and for several thousand by another. Five questions and three warning phrases that tell you which offer is real, without you needing to know anything about AI.Read more
Does AI recommend your website?A customer asks an assistant and gets three names back. An honest look at what makes a machine name you, how to rewrite your own sentences, and what nobody should promise you.Read more