enquiries
The path from reader to enquiry: the form, the phone number, and everything that decides whether somebody writes or leaves.
Where the data your form collects actually goesSomebody filled in your contact form. A name, a phone number, an email and one box where people write more than you asked for. Most owners can say where that message landed. Far fewer can say who else got a copy of it, and how long it stays.Read more
"Price on request" is not a priceA reader came to your site with one question and left without an answer. Hiding the price does not filter by budget, it filters by patience. Four honest ways to put a number on the page when you have no price list, and one uncomfortable reason it usually does not happen.Read more
"Welcome to our website" and other sentences that do nothingThe first screen says "Welcome to our website", and below it "Quality and reliability since 2011". One test you can run today: if a sentence stays true with a competitor's name in it, delete it.Read more
Why nobody gets in touch through your websiteMore visitors than last year, the same quiet inbox, and two expensive conclusions waiting at that fork. The enquiry is usually lost in the last thirty seconds of a visit, and almost everything broken in there is small and boring.Read more
Your customer looks at your website with one thumbThe site was designed on a 27-inch screen and is read one-handed in a shop queue. Most of what is broken in there adds up to about an hour of work. One thing does not, and that difference is worth knowing.Read more