pricing
What actually moves the price of a website, and why two quotes can differ several times over.
The words that sit in the quoteIt is twenty to midnight and you are on the second page of the quote, the one that says what the number buys. Scope, prototype, staging, acceptance, change request. Here are those words in a sentence each, along with the ones a designer says beside a draft and the ones that arrive in the yearly domain letter. And the single word that costs the most.Read more
"Price on request" is not a priceA reader came to your site with one question and left without an answer. Hiding the price does not filter by budget, it filters by patience. Four honest ways to put a number on the page when you have no price list, and one uncomfortable reason it usually does not happen.Read more
Why your website is still not finishedThe quote was signed in spring, it is autumn now, and the site has been almost finished for four months. Four things actually hold a website project up, and none of them is the technical work. Three of the four sit with the client, and one chapter here is about our own mistakes.Read more
Someone is selling you an AI agent. How do you tell if it is real?You have surely been offered an AI receptionist, a chatbot or a missed-call text-back. The same technology is sold for a handful of euros a month by one seller and for several thousand by another. Five questions and three warning phrases that tell you which offer is real, without you needing to know anything about AI.Read more
Do you actually need an online shop?An online shop is not a website with a basket on it. It is an operation, and the website is the cheapest part of it. Three honest options, the costs no quote contains, and the questions that separate a real quote from a cheap one.Read more
Repair the website or rebuild it?The question arrives as "our site looks old". That is a symptom, not a diagnosis. Five questions you can answer yourself in ten minutes, and what a rebuild resets that a repair does not.Read more
What a website costs, and why quotes differ so muchThree quotes for the same job, and the highest is four times the lowest. Usually nobody is cheating: three people read the request three different ways. What you pay for, and what to put in the enquiry.Read more