Visibility
How a website gets found, in Google and in AI assistants alike. What to measure, and which order to fix it in.
Google your own company nameYou type your web address from memory; you have never typed your own company name into Google. Your customer does, and does it last of all, just before calling. What meets them there: your site under a heading you did not choose, the state figures, a competitor advert, an old Facebook page. Who put each row there, what you can change, and how to run that search as a stranger.Read more
The testimonial you wrote yourself"Very happy, highly recommend!" - Mari K., satisfied customer. You did not invent it; Mari really said it, on the phone. But what reached the page does nothing any more, because there is nothing in it anybody could check. The four questions a testimonial has to answer, and the one shift in asking that changes everything.Read more
Does a Facebook page replace a website?For a number of Estonian businesses that page genuinely works, and it is worth saying so honestly. Four things still go undone, and one of them decides the rest: you are renting the shop, and the door is not yours.Read more
What your website numbers actually tell youAlmost every site has statistics and almost nobody has a question. Which figure is empty, which one decides, why bounce rate does not mean what you think, and a ten minute routine that fits into a month.Read more
Your business on the Google mapA local search puts a map and three businesses above everything else. Only below them do the ordinary results begin. How you get there, what actually moves it, and what nobody can promise you.Read more
Should your website also be in Russian and English?The question comes round every year and the answer is usually two flag icons. First it is worth knowing who the second reader is, what machine translation does to a price page, and why half a second language is worse than one.Read more
Why Google cannot find your new websiteThe site is live but nobody arrives from search. Seven causes in the order we actually find them, and five of them you can check yourself for free.Read more
Does AI recommend your website?A customer asks an assistant and gets three names back. An honest look at what makes a machine name you, how to rewrite your own sentences, and what nobody should promise you.Read more