Build a life where you're freeindependentfocusedconfident .
What you'll master in 8 weeks
A clear niche and offer
Find your exact audience and shape an offer people are ready to pay for.
Content that sells
Write posts and emails that grow your audience and turn it into clients.
Your first paying clients
Practical sales conversations and scripts that never feel pushy.
Launching your product
Bring a service, course or digital product to market without the tech headache.
Pricing and revenue
Set prices that are fair to you and the client - and that cover your life.
Systems and habits
A routine that keeps you moving even when motivation dips.
Programme structure
Weeks 1-2 · Direction
Find your niche, set a clear goal and get to know your ideal client.
Weeks 3-4 · Offer
Build an irresistible offer and lock in your price.
Weeks 5-6 · Launch
Create content, go public with your offer and make your first sale.
Weeks 7-8 · Growth
Measure results, repeat what works and systemise your growth.
Hi, I'm Liis Aavik
I started in 2014 with one desk and a laptop. Today I help hundreds of people launch their business every season. Käivita is everything I wish I'd known at the start - no fluff, only what actually works.
- 10+ years in business
- 2000+ students trained
- Speaker and mentor
Graduate stories
“Five recurring clients in three months. Käivita gave me a plan I'd never have built alone.”
Maarja KaskFreelance copywriter“I left my office job six months after finishing. The group kept me accountable every week.”
Tanel OjalaWeb developer“I sold my first online course by week five. I didn't believe it could happen so fast.”
Kristiina SeppNutrition coach“The pricing module paid for the course in the first month. I doubled my rates.”
Rasmus VaherPhotographer“The group gave me the most - people who believe in you even when you doubt yourself.”
Eve LaanContent creator“A clear structure and weekly tasks. I finished with a ready offer and a working page.”
Hannes RandConsultantChoose your way in
Every package includes the full 8-week programme and lifetime access to materials. Only the level of support differs.
The full programme at your own pace, without a group.
- 8 video modules
- Workbooks and templates
- Lifetime access
- Private community
The programme with a live group and weekly coaching.
- Everything in Self-study
- 8 live group sessions
- Weekly feedback
- An accountability partner
- Bonus: sales script vault
For you who want a faster result and personal attention.
- Everything in Group course
- 4 private coaching sessions
- A review of your offer
- Direct contact on WhatsApp
- Hands-on launch support
Frequently asked questions
Yes. Käivita is built so you can start from zero - you need no prior business experience or a finished idea.
Plan for about 3-4 hours a week: videos, tasks and the group session. All recordings stay available if you miss one.
Access to the materials and community is for life - including all future updates.
Yes - we offer a 14-day money-back guarantee. If you've done the tasks and see no value, we refund the full amount.
A new cohort begins twice a year. The next group starts in September - sign-up closes once seats fill.
Sign-up closes soon
The autumn cohort has 40 seats and they fill fast. Secure yours before time runs out.