The mountain we built ourselves

A story of one big decision, two wrong turns and what finally turned out right.

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It all started with a simple question we had no good answer to. Instead of pretending, we decided to find out.

The first wrong turn

At first we did everything wrong - and it was the best thing that could have happened. Every mistake taught us something no plan could have foreseen.

Three months later we had something that actually worked. Not perfect, but ours.

“We didn't build a product. We built a habit.”

That line stuck with us for a long time - and changed the way we worked from then on.

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